Tips for Repurposing Content in Your Marketing Efforts

Creating new content can be time-consuming and costly, but repurposing existing content can be a great way to get more mileage out of your content marketing efforts. Repurposing content means taking existing content and repackaging it in a new format or for a new audience. Here are some tips for repurposing content in your marketing efforts:

1. Identify your most popular content: Before you start repurposing content, take a look at your analytics to identify which pieces of content have performed well in the past. These are the pieces that you will want to repurpose first.
2. Choose a format that works for your audience: When repurposing content, choose a format that works best for your audience. For example, if your audience prefers video content, consider repurposing a blog post into a video.
3. Adapt the content for a new audience: Repurposing content also means adapting it for a new audience. For example, if you have a piece of content that performed well with one target audience, consider adapting it for a different target audience.
4. Update the content: Before repurposing content, make sure to update it with any new information or statistics. This will ensure that your content is still relevant and valuable to your audience.
5. Use different channels: When repurposing content, use different channels to reach a wider audience. For example, if you have a blog post that performed well, consider turning it into a video and sharing it on YouTube.
6. Create a series: Repurposing content can also mean creating a series. For example, if you have a piece of content that performed well, consider creating a series of blog posts or videos that expand on the same topic.
7. Use it for lead generation: Repurposing content can be a great way to generate leads. For example, you can create a lead magnet such as an e-book from a series of blog posts.
8. Use it for Social Media: Repurpose your content for social media by creating different versions of it for each platform. Use the same information but present it in a way that works well for each platform’s format and audience.
9. Use it for email campaigns: Repurpose your content for email campaigns by creating different versions of it for each type of email. Use the same information but present it in a way that works well for each email’s format and audience.

In conclusion, repurposing content is a great way to get more mileage out of your content marketing efforts. By identifying your most popular content, choosing a format that works for your audience, adapting the content for a new audience, updating the content, using different channels, creating a series, using it for lead generation, using it for social media and using it for email campaigns, you can repurpose your content in a way that is tailored to your specific needs and that is designed to help you achieve your goals. Additionally, it’s important to make sure that the content is still relevant and valuable to your audience before repurposing it.